I’m designing a document and don’t want to get bogged down in what the text actually says. Visual context supposes the use of imagery, color, space, and other attributes that will reflect the pur pose of the website. For instance, if you enter a website devoted to spa and beauty, it is obvious to see the hot stones, andles, towels, flowers, bottles in the slider or in the header of the homepage. Some other icons and symbols on the web page should also reflect its main subject to make a visitor understand it within a few seconds.

When you create a visual context, it’s important to learn the interests of your audience and its main peculiarities. That means you should know the age, nationality, gender, and some other characteristics to understand the needs of your community and your main users.

So let’s speak on the components that a visual context should include when you start to create it. We have distinguished the following ones:

1. Photos related to the website’s purpose
2. Storytelling through graphics elements
3. Appealing icons
4. Slogans, words and phrases
5. Infographics
6. Visual perception

Visual perception is a part of sensual appeal so it is more effective than a textual context when it comes to a website. Better user understanding brings quicker positive results, so you get more visitors, interested users and in the end – the loyal customers.

Visual context is important for making initial impression when your target visitors enter your website. If you run a business website, your branding will play the role of recognizable visual context. Icons, imagery, design, and other visually appealing elements create a first impression in a short period of time, just a few seconds are enough.